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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:

eMail Marketing - Google News

Move over robo-calls, states sell email addresses for campaigns to reach voters - Fox News


Fox News

Move over robo-calls, states sell email addresses for campaigns to reach voters
Fox News
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) law enacted in 2003 puts restrictions on commercial mass emailing, but not on political mass emailing. Politicians can "spam" and do. Political messages of any kind, ...

and more »

GetResponse Launches Dedicated UK Website - PR Web (press release)


GetResponse Launches Dedicated UK Website
PR Web (press release)
This data, complemented by statistics showing that 48% of all UK consumers are greatly influenced by deals received by email, indicates a perfect environment for the implementation of email marketing solutions. The GetResponse pricing model – based on ...

and more »

How to Optimize Email Campaign Solutions for Better Results - Brunei News, Brunei Headlines from Brunei fm


How to Optimize Email Campaign Solutions for Better Results
Brunei News, Brunei Headlines from Brunei fm
Email marketing has been described as the most personal advertising medium ever, and that is not without reason. The main reason why so many entities are looking for effective email campaign solutions is because they realize that it is the only way to ...

Email marketing is here to stay - Equimedia Marketing News


Equimedia Marketing News

Email marketing is here to stay
Equimedia Marketing News
Email marketing is not going anywhere, despite claims that the medium is on the way out. According to Econsultancy's latest report, not only does email marketing have "staunch supporters", but for some it works better than any other form of digital ...
Changes and challenges for email marketers in 2012: reportEconsultancy (blog)

all 3 news articles »

Three steps to keeping email marketing simple but effective - Econsultancy (blog)


Three steps to keeping email marketing simple but effective
Econsultancy (blog)
should be a mantra for all email marketers Ensuring you hit your audience with relevant, personalised and timely messaging is crucial. Think of it like a driving test. All the theory in the world, the hours spent memorising the Highway Code, ...
5 Tests That Will Improve Your EmailsBusiness 2 Community

all 2 news articles »

IXACT Contact Introduces Exclusive Email Templates into Its Real Estate CRM - San Francisco Chronicle (press release)


IXACT Contact Introduces Exclusive Email Templates into Its Real Estate CRM
San Francisco Chronicle (press release)
In an ongoing effort to make IXACT Contact the best real estate CRM and email marketing system on the market today, the company releases new pre-designed email templates. IXACT Contact subscribers will now be able to choose from a variety of ...

and more »

New York Giants Email Marketing is Not Clicking - Multichannel Merchant


USA TODAY (blog)

New York Giants Email Marketing is Not Clicking
Multichannel Merchant
And I also know email is a pretty inexpensive marketing tool. But with the amount of Giants merchandise flooding the stores in and around Bridgeport and Stamford, CT, TeamFan Shop could have saved themselves some time by suppressing my zip code, ...
Report: Gisele Bundchen emails friends to pray for Tom BradyUSA TODAY (blog)
Rematch on the Gridiron! Giants and Patriots Fans Divided by Teams and InterestsSacramento Bee

all 15,604 news articles »

Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ... - MarketWatch (press release)


Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ...
MarketWatch (press release)
GAITHERSBURG, MD, Feb 01, 2012 (MARKETWIRE via COMTEX) -- Gold Lasso, an email marketing SaaS provider, was recently recognized as a notable boutique firm by Forrester Research in The Forrester Wave(TM): Email Marketing Vendors, Q1 2012.

and more »

LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email ... - MarketWatch (press release)


LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email ...
MarketWatch (press release)
Previous constraints in the email space only made it possible to track last click conversions or direct consumer behaviors back to email, but Convertro's Multi-Attribution service allows advertisers access into every marketing touch that led to a ...

and more »

GetResponse Email Marketing Offers Free Trial - San Francisco Chronicle (press release)


GetResponse Email Marketing Offers Free Trial
San Francisco Chronicle (press release)
GetResponse, the leading email marketing provider for the SMB sector and flagship product of online solutions provider Implix, today announced the release of a 30-day free trial of their email marketing solution. The purpose of the free trial account ...

and more »

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