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Email Marketing Information

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference


At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.

An Introduction to Auditing Your Email Audiences


Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers.

Email Marketing Tips for Reaching an International Audience


Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.

The Importance of a Name in the Sent from Email Address


When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.

5 Ways to Get Better Email Marketing Data Quality at Point of Collection


Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1.

Are Autoresponders An Important Asset To Your Business?


Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Ways to Use Autoreponders To Increase Your Profits


When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".

Protect Yourself from Being Accused of Sending SPAM


Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.

Email List Management


How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.

Email Marketing Best Practices


Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.

Why Use Permission-Based Email Marketing?


The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center


Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.

More Articles from Email Marketing Information:
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MORE RESOURCES:

eMail Marketing - Google News

Move over robo-calls, states sell email addresses for campaigns to reach voters - Fox News


Fox News

Move over robo-calls, states sell email addresses for campaigns to reach voters
Fox News
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) law enacted in 2003 puts restrictions on commercial mass emailing, but not on political mass emailing. Politicians can "spam" and do. Political messages of any kind, ...

and more »

GetResponse Launches Dedicated UK Website - PR Web (press release)


GetResponse Launches Dedicated UK Website
PR Web (press release)
This data, complemented by statistics showing that 48% of all UK consumers are greatly influenced by deals received by email, indicates a perfect environment for the implementation of email marketing solutions. The GetResponse pricing model – based on ...

and more »

How to Optimize Email Campaign Solutions for Better Results - Brunei News, Brunei Headlines from Brunei fm


How to Optimize Email Campaign Solutions for Better Results
Brunei News, Brunei Headlines from Brunei fm
Email marketing has been described as the most personal advertising medium ever, and that is not without reason. The main reason why so many entities are looking for effective email campaign solutions is because they realize that it is the only way to ...

Email marketing is here to stay - Equimedia Marketing News


Equimedia Marketing News

Email marketing is here to stay
Equimedia Marketing News
Email marketing is not going anywhere, despite claims that the medium is on the way out. According to Econsultancy's latest report, not only does email marketing have "staunch supporters", but for some it works better than any other form of digital ...
Changes and challenges for email marketers in 2012: reportEconsultancy (blog)

all 3 news articles »

Three steps to keeping email marketing simple but effective - Econsultancy (blog)


Three steps to keeping email marketing simple but effective
Econsultancy (blog)
should be a mantra for all email marketers Ensuring you hit your audience with relevant, personalised and timely messaging is crucial. Think of it like a driving test. All the theory in the world, the hours spent memorising the Highway Code, ...
5 Tests That Will Improve Your EmailsBusiness 2 Community

all 2 news articles »

IXACT Contact Introduces Exclusive Email Templates into Its Real Estate CRM - San Francisco Chronicle (press release)


IXACT Contact Introduces Exclusive Email Templates into Its Real Estate CRM
San Francisco Chronicle (press release)
In an ongoing effort to make IXACT Contact the best real estate CRM and email marketing system on the market today, the company releases new pre-designed email templates. IXACT Contact subscribers will now be able to choose from a variety of ...

and more »

New York Giants Email Marketing is Not Clicking - Multichannel Merchant


USA TODAY (blog)

New York Giants Email Marketing is Not Clicking
Multichannel Merchant
And I also know email is a pretty inexpensive marketing tool. But with the amount of Giants merchandise flooding the stores in and around Bridgeport and Stamford, CT, TeamFan Shop could have saved themselves some time by suppressing my zip code, ...
Report: Gisele Bundchen emails friends to pray for Tom BradyUSA TODAY (blog)
Rematch on the Gridiron! Giants and Patriots Fans Divided by Teams and InterestsSacramento Bee

all 15,604 news articles »

Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ... - MarketWatch (press release)


Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ...
MarketWatch (press release)
GAITHERSBURG, MD, Feb 01, 2012 (MARKETWIRE via COMTEX) -- Gold Lasso, an email marketing SaaS provider, was recently recognized as a notable boutique firm by Forrester Research in The Forrester Wave(TM): Email Marketing Vendors, Q1 2012.

and more »

LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email ... - MarketWatch (press release)


LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email ...
MarketWatch (press release)
Previous constraints in the email space only made it possible to track last click conversions or direct consumer behaviors back to email, but Convertro's Multi-Attribution service allows advertisers access into every marketing touch that led to a ...

and more »

GetResponse Email Marketing Offers Free Trial - San Francisco Chronicle (press release)


GetResponse Email Marketing Offers Free Trial
San Francisco Chronicle (press release)
GetResponse, the leading email marketing provider for the SMB sector and flagship product of online solutions provider Implix, today announced the release of a 30-day free trial of their email marketing solution. The purpose of the free trial account ...

and more »

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