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Email Marketing Information

Build Credibility With an Email Course


When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know.

How Effective is Your Email? How Can You Tell?


Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking.

Could This Be The End of Sp^am?


The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination.But neither approach has worked.

How To Use a Message Sequence to Increase Your Sales


If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors.The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5th to12th contactsproduce 80% of sales.

11 Extraordinary Ways To Expand Your Subscriber List


Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone.

Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers.

5 Things You NEED to Know About Your AOL 9.0 Subscribers


In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

Save Time By Creating Email Signature Templates


If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.

How to Do an E-mail Interview in 9 Easy Steps


Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers.

How To Set Up an Ezine Encyclopedia


Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.

15 Ways to Manage Your E-Mail More Effectively


? Are you tired of searching for e-mail messages you know are somewhere?? Is your electronic "In Box" full of outdated messages?? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.

Should You Publish a PAID E-zine?


Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends.

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter


If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

A Guide To Automated Email Marketing


You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.

Why Do Marketers Lie in their Emails?


Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line.

More Articles from Email Marketing Information:
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MORE RESOURCES:

eMail Marketing - Google News

If you don't like people you're screwed - Birmingham Weekly


If you don't like people you're screwed
Birmingham Weekly
If your email marketing is a bunch of pretty HTML formatting, have you looked at your site on a Blackberry? Go a little more old-school, more plain text, ...

Adults Texting More, but Teens Still Rule - MarketingProfs.com (subscription)


MarketingProfs.com (subscription)

Adults Texting More, but Teens Still Rule
MarketingProfs.com (subscription)
... covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, ...

and more »

Learn Innovative Approaches to Evaluating Marketing Efforts; Harte-Hanks to ... - Business Wire (press release)


Learn Innovative Approaches to Evaluating Marketing Efforts; Harte-Hanks to ...
Business Wire (press release)
Harte-Hanks has spent the last 30 years evolving and perfecting its methods for effective, multichannel direct marketing including digital and email ...

and more »

New Experian CheetahMail report highlights missed opportunities in ... - Econsultancy (press release)


Marketing Week

New Experian CheetahMail report highlights missed opportunities in ...
Econsultancy (press release)
Experian CheetahMail, Europe's leading email marketing provider, today released a report highlighting best practice advice for brands engaging in ...
Multi-channel marketing fails to reach right audienceMarketing Week
Marketers not reaching right audience with multi-channel effortsEquimedia Marketing News

all 5 news articles »

IntelliClick For Goldmine Email Marketing Adds On-line WYSIWYG Editor - Online PR News (press release)


IntelliClick For Goldmine Email Marketing Adds On-line WYSIWYG Editor
Online PR News (press release)
Goldmine email marketing users can further use IntelliClick to track and analyze website visits to give site owners a comprehensive picture of their ...

and more »

Integrate Email Marketing with Facebook - Practical Ecommerce (blog)


Integrate Email Marketing with Facebook
Practical Ecommerce (blog)
Notes are Facebook's version of a blog and are a useful container for any type of content, including email marketing messages. Email broadcast - Use the ...

and more »

Email Marketing: 3 'Best Practices' to Ignore - Practical Ecommerce


Practical Ecommerce

Email Marketing: 3 'Best Practices' to Ignore
Practical Ecommerce
I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many "email best ...

Constant Contact adds social sharing to email platform - BtoB Magazine


ABC15.com (KNXV-TV)

Constant Contact adds social sharing to email platform
BtoB Magazine
Email marketing company Constant Contact has added features to its platform that integrate with Facebook, LinkedIn and Twitter. The new features include ...
100+ Upcoming Social Media & Tech EventsMashable (blog)
Over half of all companies using social mediaGlobal Gold Internet Services
Third of small businesses use social media daily to promote their companiesTurk Internet
Tips from the T-List -Business Review USA (blog) -TAXI Design Network
all 111 news articles »

Study Finds Customers Value Email, Facebook and Twitter as Collaborators, not ... - EON: Enhanced Online News (press release)


Study Finds Customers Value Email, Facebook and Twitter as Collaborators, not ...
EON: Enhanced Online News (press release)
93 percent of online consumers subscribe to email marketing messages, 38 percent are fans of brands on Facebook and 5 percent follow brands on Twitter. ...

and more »

Contactology Releases New Email Marketing Tool for Publishers and News Media - PR Web (press release)


Contactology Releases New Email Marketing Tool for Publishers and News Media
PR Web (press release)
Contactology, a provider of email marketing software and online survey technologies, announced today the successful implementation of its Recurring Sender ...

and more »

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