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Email Marketing Information

Build Credibility With an Email Course


When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know.

How Effective is Your Email? How Can You Tell?


Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking.

Could This Be The End of Sp^am?


The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination.But neither approach has worked.

How To Use a Message Sequence to Increase Your Sales


If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors.The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5th to12th contactsproduce 80% of sales.

11 Extraordinary Ways To Expand Your Subscriber List


Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone.

Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers.

5 Things You NEED to Know About Your AOL 9.0 Subscribers


In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

Save Time By Creating Email Signature Templates


If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.

How to Do an E-mail Interview in 9 Easy Steps


Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers.

How To Set Up an Ezine Encyclopedia


Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.

15 Ways to Manage Your E-Mail More Effectively


? Are you tired of searching for e-mail messages you know are somewhere?? Is your electronic "In Box" full of outdated messages?? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.

Should You Publish a PAID E-zine?


Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends.

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter


If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

A Guide To Automated Email Marketing


You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.

Why Do Marketers Lie in their Emails?


Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line.

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MORE RESOURCES:

eMail Marketing - Google News

Move over robo-calls, states sell email addresses for campaigns to reach voters - Fox News


Fox News

Move over robo-calls, states sell email addresses for campaigns to reach voters
Fox News
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) law enacted in 2003 puts restrictions on commercial mass emailing, but not on political mass emailing. Politicians can "spam" and do. Political messages of any kind, ...

and more »

GetResponse Launches Dedicated UK Website - PR Web (press release)


GetResponse Launches Dedicated UK Website
PR Web (press release)
This data, complemented by statistics showing that 48% of all UK consumers are greatly influenced by deals received by email, indicates a perfect environment for the implementation of email marketing solutions. The GetResponse pricing model – based on ...

and more »

How to Optimize Email Campaign Solutions for Better Results - Brunei News, Brunei Headlines from Brunei fm


How to Optimize Email Campaign Solutions for Better Results
Brunei News, Brunei Headlines from Brunei fm
Email marketing has been described as the most personal advertising medium ever, and that is not without reason. The main reason why so many entities are looking for effective email campaign solutions is because they realize that it is the only way to ...

Email marketing is here to stay - Equimedia Marketing News


Equimedia Marketing News

Email marketing is here to stay
Equimedia Marketing News
Email marketing is not going anywhere, despite claims that the medium is on the way out. According to Econsultancy's latest report, not only does email marketing have "staunch supporters", but for some it works better than any other form of digital ...
Changes and challenges for email marketers in 2012: reportEconsultancy (blog)

all 3 news articles »

Three steps to keeping email marketing simple but effective - Econsultancy (blog)


Three steps to keeping email marketing simple but effective
Econsultancy (blog)
should be a mantra for all email marketers Ensuring you hit your audience with relevant, personalised and timely messaging is crucial. Think of it like a driving test. All the theory in the world, the hours spent memorising the Highway Code, ...
5 Tests That Will Improve Your EmailsBusiness 2 Community

all 2 news articles »

IXACT Contact Introduces Exclusive Email Templates into Its Real Estate CRM - San Francisco Chronicle (press release)


IXACT Contact Introduces Exclusive Email Templates into Its Real Estate CRM
San Francisco Chronicle (press release)
In an ongoing effort to make IXACT Contact the best real estate CRM and email marketing system on the market today, the company releases new pre-designed email templates. IXACT Contact subscribers will now be able to choose from a variety of ...

and more »

New York Giants Email Marketing is Not Clicking - Multichannel Merchant


USA TODAY (blog)

New York Giants Email Marketing is Not Clicking
Multichannel Merchant
And I also know email is a pretty inexpensive marketing tool. But with the amount of Giants merchandise flooding the stores in and around Bridgeport and Stamford, CT, TeamFan Shop could have saved themselves some time by suppressing my zip code, ...
Report: Gisele Bundchen emails friends to pray for Tom BradyUSA TODAY (blog)
Rematch on the Gridiron! Giants and Patriots Fans Divided by Teams and InterestsSacramento Bee

all 15,604 news articles »

Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ... - MarketWatch (press release)


Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ...
MarketWatch (press release)
GAITHERSBURG, MD, Feb 01, 2012 (MARKETWIRE via COMTEX) -- Gold Lasso, an email marketing SaaS provider, was recently recognized as a notable boutique firm by Forrester Research in The Forrester Wave(TM): Email Marketing Vendors, Q1 2012.

and more »

LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email ... - MarketWatch (press release)


LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email ...
MarketWatch (press release)
Previous constraints in the email space only made it possible to track last click conversions or direct consumer behaviors back to email, but Convertro's Multi-Attribution service allows advertisers access into every marketing touch that led to a ...

and more »

GetResponse Email Marketing Offers Free Trial - San Francisco Chronicle (press release)


GetResponse Email Marketing Offers Free Trial
San Francisco Chronicle (press release)
GetResponse, the leading email marketing provider for the SMB sector and flagship product of online solutions provider Implix, today announced the release of a 30-day free trial of their email marketing solution. The purpose of the free trial account ...

and more »

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