Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Email Marketing Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them
The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is something that I can never stress enough. You must avoid it at all costs! That and more can kill your business! NEVER use your autoresponder for spamming in any way. You can lose your account, pay fines, get locked out from your ISP, lose your website and, above all, get jail time. It's a serious matter that must never be overlooked. Sure, you may stumble onto someone who says they can help you spam without getting caught. But please remember this... The reason you want a smart autoresponder is to expose your sales message more than once to your prospects in order to create trust, credibility and believability. So, why would you do something that literally contradicts that very notion? Spamming is good if it's done once. That why spammers must keep spamming in order to stay alive! Spamming is Like a Drug Spamming is like a brief high... If it works (and it rarely does), it only brings a small cash infusion in the short term. That's all. You have to remain unknown, cloaked, hidden. Then you have to work, and work, and work... Non-stop! On the other hand, if you build an opt-in list of eager, highly targeted prospects, you only need to work once... That's it! You can spend the rest of your time growing your business. Here are four seemingly easy ways of using your smart autoresponder that can kill your business really fast... NEVER email a list of non-targeted email addresses picked at random (such as by using software to "harvest" email addresses posted on the web). NEVER buy lists of email addresses from unknown list brokers or suppliers (many of them offer thousands of names on CD-ROMs, are often useless and are known as outright scams). Trust reputable ones only. NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!). NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn't your fault! Spam can get in a lot of hot water, plain and simple. Why "Opt-in" and Not Spam? As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment. Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them. Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails... ... All with the hope that they get a few "bites." Look at it this way... If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever). With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right? The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it. Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus. If You Lack Focus, Be Prepared... Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable! From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats - from hacking into your computer to causing physical harm! Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts! Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs. Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophisticated filters to complaint reporters. Less than a half-percent of people will get your spam! Save Time, Effort and Money! Building an opt-in list has a number of advantages. Sure, you can build trust with and sell a lot easier to a list of targeted people. But in addition, responsible email allows you to: Send email offers to a group of people who know you, expect your emails and want to do business with you. Achieve greater sales, even from a small list, since it is targeted (and will get through most email filters since your newsletter is added to the recipients' "whitelists"). Not upset anyone since they have given you their permission to email them, as well as not get in trouble with service providers since no one is complaining. Not waste time, money and energy on buying and setting up email cloakers, spam-friendly servers, fake email accounts and useless bulk email software. And, above all, not waste time constantly looking for a new ISP (and moving your website from host to host) because your last one closed your account! If you're putting those people who asked for more information via an autoresponder into an opt-in list, make sure they know: 1) they're subscribing and 2) their email is kept private! Treat your subscribers like gold... They're your lifeblood! Minimize complaints by making it as easy an as transparent as possible. In other words, tell them what they will get from you, how often and how easy it is to stop it at any time. In fact, adding a privacy policy on your website or near your web form (or accessible near your autoresponder link) will increase the likelihood of getting people to join your list. It can be as simple as this... --------------------------------------------------- But if you want to create a more complete privacy policy web page (and perhaps have a link to it near your web form), here's some information you might tell your prospects... WHAT information is being collected (such as email addresses, names, phone numbers, etc). WHY the information is being collected (tell them that it's for a free report, ezine or whatever, and if you plan on adding their information into an opt-in list for sending periodic announcements or special offers). WHEN that information is being used (tell them exactly how often do you plan on emailing them). WHO will be using (or accessing) that information (while you should be the only one, here you might include staff, service providers, partners, etc). WHERE the information is actually stored (tell them that the information is also secure from hackers) And HOW to remove or modify that information (tell people exactly how they can update or change their details, or remove themselves from your list). Bottom-line, make your opt-in list safe and secure for both you AND your prospects. The more you do, the greater your profits will soar! Be responsible and use commonsense! Make it Personal! Finally, try to personalize your email messages. Personalization increases trust and confidence. But more importantly, it also shows that your message was voluntarily asked for. Personalized messages get the attention of readers and can dramatically increase the readership. In fact, readers will be more receptive and attentive to your marketing message. Whether your message is a plain text message or HTML, you can easily add personalization tags in the message: like the reader's name, address, email addresses or even website! Personalizing your messages will increase your sales! For example, put the reader's first name in the subject line. First, it will show that the message is wanted and not spam. But second, studies show that it will actually be read first! Next, personalize the message content! That way, you not only give the reader content that's relevant to them, but also give your message a more trustworthy and credible "feel!" Ultimately, realize that personalization not only increases readership, response AND revenue, but it also increases the chances of it reaching its final destination in the first place! Avoid being filtered out as spam! Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion.
MORE RESOURCES: eMail Marketing - Google News Epsilon promotes two executives - Bizjournals.com
Polk shares data with email marketing company - Search-Autoparts.com
Ten Steps to Effective Email Marketing - Adrants
Use of B2B email marketing on the increase - Business Strata - Business News
Social media must show ROI - Business Strata - Business News
Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire
ASG Marketing's latest column - Weston & North Somerset echo
Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
|
 |
|
|
RELATED ARTICLES
You Must Build A Customer List If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. Email Laws That Could Bring You to Jail Even if Youre Not Spamming First things first, I'm not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers. 8 Quick, Hot Reasons You Should Offer an E-mail Course Today 1. E-mail courses are generally quick and easy to create. Run Profitable Contests Using Autoresponders Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Keep Your Work From Home Newsletter From Being A Spam Filter Casualty It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. Internet Tip of the Week: Seven Rules of Email Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. A Review on Email Go Getter System (EGGS) A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run entirely on your own web server. The Lowdown: How To Create And Send HTML Email I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. 7 Ways Email Can End Your Business Relationships Before They Start Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. FIVE ADVANCED and Essential features of Your Follow up Autoresponder If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business. How's Your E-mail Etiquette In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Promote Your Products Without Annoying Spam Filters How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.It's frustrating for us that our Content is not deliver to the end-user, this is true for you and all the people dependable on email technology, the results plainly don't come, whatever they can be. 10 Tips for Effective Email Sales Letters 1. Write Your Objective - Before you write your sales letter, write down your marketing objective. How to Structure an Email Follow Up Series Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write a compellingmessage series. Paradigm Shift for the New World In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. Autoresponders - Simple Tweaks That will Improve Your Return Rate Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
NewsScape Domain Is For Sale - $3,500 For Enquiries eMail Us © NewsScape.biz 2011 |
|
