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Hot List-Building Tips


Here are some hot list-building tips for you to grow your list and your business.

1. Offer an outstanding gift or bonus for subscriptions. Not too long ago, any kind of a free gift or bonus was more than enough to get subscribers. In fact, in many cases, no "bribe" was needed at all! But, as more and more marketers began to send emails and ezines, and as spam increased, prospects began to be more discerning about whom they gave their email address to.

To really be successful in your list-building efforts, you must offer an unresistable deal for subscribers. Sometimes, if people are interested enough in your topic, they will sign up for your ezine or course. But most of the time you must prove to subscribers that you are serious about creating a relationship with them. This means you must provide them with solid content at the beginning, not advertisements. In some cases, this may mean you must offer a free course AND a free report (or some other combination). But do whatever it takes to get that subscriber on your list.

2. Add more opt-in boxes in your sales letter or home page. The best case scenario would be to have your home page be dedicated to your opt-in list as a lead-capture page. But if you won't, or can't, do that, put your opt-in subscription box on your page as many times as you can. Ideally, you want it at the top, in the middle, and at the bottom. As your prospect reads your sales page, he or she may become more interested in your topic. Thus, the more times he or she sees your opt-in box, the greater the chance they will leave their email for you to communicate with them.

3. Build your list virally. Write a free report on a useful topic (making sure to put your website in the report), visit the forums, and offer to give your report to anyone who wants it. Marketers will take you up on your offer because good marketers are always looking for good content to share with their lists; they don't usually care where it comes from. When a marketer gives your report to their list, your website link will be viewed by many who read the report, and visited by many.

If you follow these tips, your list will grow and will become like gold for you.

Jeremy M. Hoover gives away FREE marketing information at his website. Go there NOW and get your free marketing information as a "thank you" gift for reading this article.


MORE RESOURCES:

eMail Marketing - Google News

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Epsilon promotes two executives
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MarketingProfs.com (subscription)

Use of B2B email marketing on the increase
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Informz Releases New Case Study on Improving Email Engagement and Deliverability - PR Web (press release)


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"Enabling our clients to send highly-targeted emails that produce a strong return on investment is a core focus for us at Informz.” Informz, a leading email marketing service provider for the association and nonprofit industries, has released a new ...

Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire


Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ...
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The independent authority on Search vendors, topseos.com, has named PinPointe on Demand the best email marketing company in the online marketing industry for the month of February 2012. The best email marketing service providers are evaluated and ...

ASG Marketing's latest column - Weston & North Somerset echo


Weston & North Somerset echo

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What is a more effective way to attract new customers and showcase your products and services – email marketing or direct mail? Direct mail is the original, tried and trusted marketing tool to create leads. Then along came email marketing, ...

Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)


PR Web

Constant Contact Enters Daily Deals Space with MobManager
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Constant Contact started out as an email marketing solution offering event marketing and online survey tools. Eventually, it entered the social media marketing space with the launch of Social Campaigns, which enables businesses to run social marketing ...
Formstack and Constant Contact Launch First-Of-Its-Kind Online Form and Email ...MarketWatch (press release)
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Magmito Mobile App Creation Tool Now Part of Constant Contact AppConnect ...San Francisco Chronicle (press release)

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New York Giants Email Marketing is Not Clicking - Multichannel Merchant


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And I also know email is a pretty inexpensive marketing tool. But with the amount of Giants merchandise flooding the stores in and around Bridgeport and Stamford, CT, TeamFan Shop could have saved themselves some time by suppressing my zip code, ...

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