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The Key (Board) to Success: Effective Emailing
Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions. It's almost as if we're so complacent with the speed of email that our ability to use it in an effective manner diminishes with every message. But even with technology, you must maintain approachability. In other words, you must be capable of being reached. So, email is not unlike any other form of communication in that requires consideration for the message, the sender and the receiver. Here are four critical keys for email effectiveness. Consistency Of course you get your phone messages every day! Why wouldn't you? Besides, there's bound to be some important calls on there you'd like to return immediately. Okay, so let me ask you this: When you're at work, do you look at new papers in your box consistently? Or do you let that bundle of folders, papers and flyers spew out of edge onto the floor? Of course you check your mail often! You don't want to miss any important dates or notes. And yet, some people don't check their email every day. Why not?! How is email any less important as a form of communication? There's no reason you should check email with less frequency than any other medium. Even if you don't consider yourself "an email person." Handle the Overload
Signature Think of it this way: have you EVER received a handwritten letter from someone that had no return address stamped on the envelope? Email Introductions a) Should meetb) Have something in commonc) Can help each otherd) All of the above Because email is simply another medium of communication, you need to approach it as such. So when you type out this letter, think about the things you would say in person if you were introducing two new people. Some tips for an effective email introduction are: Here's an example of an effective email introduction: Good morning friends! Scott Ginsberg here, hoping all is going well with you both. I wanted to take this opportunity to introduce the two of you - I think you can help each other. Jamie...meet my friend Wendy. Wendy owns her own IT consulting company called Computers Are Your Friends, Inc. She mainly works with CIO's of larger firms and speaks to organizations who want to become more efficient with their technology. I had the pleasure of hearing Wendy speak at my Chamber - the audience loved her! And Wendy...meet my friend Jamie. Jamie coordinates all of the quarterly employee luncheons at SDS Technologies. She is responsible for setting up the speakers for next year and is looking for individuals who would be interested in donating their services. Jamie's company is one of the more well known firms in the area and has helped my business a great deal. I hope you two can connect! Here is each other's information: Wendy Brubeck: 314/878-9221 Jamie Greer: 314/275-6556 Have a great week! Lovin' life, Scott Ginsberg With these four keys, you will be able to more effectively and efficiently use email as a medium of communication. Remember, email is the way to communicate - so be sure to give it the consideration it deserves. 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.
MORE RESOURCES: eMail Marketing - Google News Polk shares data with email marketing company - Search-Autoparts.com
Ten Steps to Effective Email Marketing - Adrants
Use of B2B email marketing on the increase - Business Strata - Business News
Social media must show ROI - Business Strata - Business News
Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire
ASG Marketing's latest column - Weston & North Somerset echo
Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
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