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How to Make Your Email Smile
Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me."? You don't want to be like Randy. You want to make the recipient feel like you're right there next to them. You want someone to be excited when they receive an email from you. And you want to reassure people that email can be personable, Viagra SPAM notwithstanding. Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails "smile" so you maximize the comfort and engagement of the recipient. Write Conversationally Also, don't be afraid to use one or two word sentences. After all, you use them every day in your face to face conversations - so why is email any different! I suggest exclamations like "Wow!" and "That's great!" to make the reader feel your presence. A great acid test for this is to read every email aloud before you send it. When you finish, ask yourself this question: "Does my email make it sound like I am personally engaging with the recipient?" People truly appreciate it when you create a memorable presence. Use Italics, Boldface and Punctuation! And no matter what anyone says, exclamation points are awesome! They completely alter the emotion of the sentence. Don't be afraid to use them. But don't put one in every sentence! People will think you're on drugs! And they will freak out! Ahhh!!!! Subject Headings One of my favorite subject headings is to pose a question related to the body text such as "Why don't people talk in elevators?" or "Did you see that game yesterday?" Just like your face to face conversations, the difference between a boring and exciting subject heading is all about engagement, i.e., "Hey" vs. "Good morning Paul, how was your weekend?" Emails Can Smile Therefore, an email that sounds like a person will be treated like a person. If you want illicit excitement, think of your emails as real conversations. Consistently write in a conversational, friendly and engaging tone. Then, the communication within your network will be more personable, fun and memorable - simply because you made your emails smile. 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.
MORE RESOURCES: eMail Marketing - Google News Epsilon promotes two executives - Bizjournals.com
Polk shares data with email marketing company - Search-Autoparts.com
Ten Steps to Effective Email Marketing - Adrants
Use of B2B email marketing on the increase - Business Strata - Business News
Social media must show ROI - Business Strata - Business News
Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire
ASG Marketing's latest column - Weston & North Somerset echo
Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
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