Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Email Marketing Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience hasreceived an email ad that was simply to difficult to reador it's text was so badly broken up that it was impossibleto understand. Most of the time when I receive an email of this kind (andit's far to often) I do what everyone else does, I simplyhit the delete and move on to the next email. What if your email was the one I deleted? How sure are youof your email format? Do you follow all "Email Etiquette?"Do you even know if "Email Etiquette" exists? I know that when I first started advertising on the web myanswer to the question's above was, no? I wasn't even sureif my ad's were even getting out, let alone if they were"Email Etiquette" approved..." Every email server basically follows the same set of rules;however, each one applies these rules with it's own twist thus making their format different from the other guy. As a result we have many variations to the way our email looks. So the question you need to ask yourself is this... With so many different servers, with so many variations ofthe rules, can anyone, or any thing you use, format allemails across all formats with any type of consistency sothat your ad campaign will go out with a professional look? The answer is, basically "YES!" I said basically becausethere are a few email servers on the web that have theirserver set up so that if you do not send and receive yourmail using their system, there is no way of knowing howyour email will look once it gets to it recipient. But for the most part, if you apply the seven tips I've outlined for you below, 95% of your emails will look the way you intended them to when they are viewed by your recipient. As for the other 5%, do your best and that's all you can do. (Tip No.1) Send You Ad Text Formatted Instead of HTML There are three reasons you need to send your ad "TextFormatted" as opposed to HTML. 1) There are many email users that do not receive HTMLemails. Many people do not receive HTML documents because eithertheir email account will not display an HTML document, orthey have simply turned off that aspect of their emailaccount because they do not wish to view HTML documents in their email. For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer. 2) When someone is reading through their emails, they wantto click, read, and move on. They get annoyed when theyhave to sit and wait for an HTML document to load. Oncethey get annoyed, for the most part you've lost thatcustomer for life! 3) Often times when someone sees an HTML ad opening intheir email browser they simply click and delete before itfinishes downloading, I know, I've done it myself a few times. (Tip No.2) Always Run Spell Check On Your Emails Many times I have received emails with both typo's and misspelled words in them. Now I'm not the best speller in the world, in fact when I graduated one of my instructorsgot up and said, "Jerry I have only two words for you...SPELL CHECKER!" Even if you are the world's best speller, always, always,and did I mention ALWAYS run "Spell Checker" on your document. Catch those little embarrassing moments before they go out in print. Life will be much easier for you andeveryone else as well. (Tip No.3) Format Your Documents A good average character count for one line of email is, 55 to 60 characters. On the old standard typewriter it wassimply a matter of setting your margins and typing untilyou heard the little bell. Then you'd simply pushed the return bar and typing cylinder all the way to the right, and continue typing until the next bell. (Now I'm really dating myself.) If you try to set-up your word processor's margins to dothe same thing the typewriters of old did, it won't workquite the same way. You'll have to manually add carriagereturns at the end of each line. It can be done; however, this process will be very timeconsuming and for many reasons, far to many to mentionhere, the outcome will not stay consistent with all emailservers. A much better way of formatting your document is todownload a copy of "Ezine Assistant" athttp://www.ezineassistant.com It's a free software program that gives you full control of formatting your document. It works great, and I use it all the time, even if I'm simply writing an email to my friends. (Tip No.4) Keep Your Paragraphs Short Reading an email is not like reading a book or a magazine. Long paragraphs in an email are difficult to read, so limityour paragraph to two or three sentences. Your reader willbe much happier, and so will I. (Tip No.5) Keep Your Ad's Sweet And To The Point From the time someone opens your email, you have about 10to 15 seconds to capture his or her attention. If youhaven't captured it by then, chances are very good theywill click, delete, and move on. Remember the person reading your email wants to click,read, and move on anyway. Don't try to sell your product in your ad; your goal is simply to get them to your "Web-Site." Let your web-site do all the talking because now, they havechosen how they will spend their time, not you. (Tip No.6) Be Polite And Always Say Thank You Your mother was right! Never forget to thank the peoplewho take the time to read your email. It leaves a warm,caring feeling with your reader, and the more personableyour email, the more response you'll receive. Always add your name and a real email address to your ad, that way your reader will feel you are real person, and that theyare more than just a number. Invite them to contact you forany reason. When your purpose is to make a friend first and a sale second, you can sit back and watch your sales grow. (Tip No.7) Do Not Send To Soon Once you have your email ad looking and saying what you wantit to, put it aside and come back to a day or so later andgo through it one more time. Most of the time you will find a few changes you'd like to make before sending your ad out to the public, so make those adjustment and send your ad. This step will save a lot of, "I wish I had said that instead!" (In Closing) In the mind of your readers, your email is the only window they have to see who you are. You can either get out the "Windex" and clean that window, or your can pull down the blinds and close the curtains. Just keep in mind; the success of your business dependsgreatly on what people think of you. See you next time, _________________________________________________________________
MORE RESOURCES: eMail Marketing - Google News Move over robo-calls, states sell email addresses for campaigns to reach voters - Fox News
GetResponse Launches Dedicated UK Website - PR Web (press release)
Email marketing is here to stay - Equimedia Marketing News
Three steps to keeping email marketing simple but effective - Econsultancy (blog)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
GetResponse Email Marketing Offers Free Trial - San Francisco Chronicle (press release)
|
 |
|
|
RELATED ARTICLES
How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. EMail Newsletter Marketing Essentials If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business. Why Autoresponders Are An Essential Tool For Your Business Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales. 7 Great Email Habits for the Beginning Internet Entrepreneur If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. The Best Way To Promote Your Website, or Anything Else! Have you ever wondered how some websites get so many hits, while you struggle to get even 10 a day? I used to think about this all the time when I first started my website. I looked all over the internet for ideas to promote my website, and I found that they all had one major thing in common. How's Your E-mail Etiquette In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Use Permission Based E-Mail Marketing to Promote Your Home Based Business With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Real Estate Agents - What Type of Content Should You Include in Your Newsletter? One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local real estate expert. Spam! Whats the Real Problem Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at. Get Viral Hey, using eBooks, eReports and eCourses is a fantastic way to build a list.You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purchases a product/service from you. Are Autoresponders An Important Asset To Your Business? Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business. Personal vs Professional Life Email - Dont Squander Your First Internet Impression My first email address was with compuserve.com back when you could only have numbers for an email address. Lumpy Mail Gets Your Message Through When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket. Internet Tip of the Week: Seven Rules of Email Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. 22 Simple But Highly Effective Methods To Ban E-mail Opt-In List Here are 22 simple but highly effective methods to build anemail opt-in list easily?List RentingOne of the quickest ways to build an opt-in list is to rent a list from a company.These lists are normally targeted and you can request what demographics you are looking for. The Ultimate Business Network: One Secret Power of the Masters Dear Friend:If you're out there networking and have been for sometime, you understand the astronomical benefits of networking with the "right" people -- especially when they have your kind of prospects who are hot and willing to buy.If not, you're in for a treat! Let me briefly explainThe average networker spends his time networking with the general public. 5 Things You NEED to Know About Your AOL 9.0 Subscribers In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003. 10 Terrific Ways To Enlarge Your Subscriber Base 1. Create a unique selling proposition (USP). How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?Well, here's your opportunity. 11 Creative Ways You Can Use Autoresponders 1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
NewsScape Domain Is For Sale - $3,500 For Enquiries eMail Us © NewsScape.biz 2011 |
|
