Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Email Marketing Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse. (Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.) Message 1 - Big Benefits: Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company's first message might read: "A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%..." "No More Brown: Watch your lawn become 3-5 shades greener with regular treatments" Message 2 - Establish a Need: Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance: "Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They've created lush, beautiful lawns" Message 3 - Tool Talk: In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read: "This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment!" Message 4 - The Wildcard:
Customize message four for your unique product. Try one of these ideas: Message 5 - Questions? Comments?: Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close. Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone. Take the rest of the fifth message to answer some of the questions your prospects ask most often. For instance: "Are you excited about the lush lawn you'll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past" Message 6 - Testimonials: With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose: "I'm thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years." Instead of: "Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days - and that lot is PAVED!" (The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.) Message 7 - Last Chance: Your final message serves as one last reminder of your product. Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product's final message might read: "Over the past several weeks, you've heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, 'My lawn has never looked better...'" Follow Up With Finesse Automation means that good follow up doesn't have to be time consuming. Now, creating a message series is just as easy! Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm
MORE RESOURCES: eMail Marketing - Google News Move over robo-calls, states sell email addresses for campaigns to reach voters - Fox News
GetResponse Launches Dedicated UK Website - PR Web (press release)
Email marketing is here to stay - Equimedia Marketing News
Three steps to keeping email marketing simple but effective - Econsultancy (blog)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
GetResponse Email Marketing Offers Free Trial - San Francisco Chronicle (press release)
|
 |
|
|
RELATED ARTICLES
Six Easy White-Listing Ways... Stop Losing Important Emails! Are you dead sure about receiving of all the important emails that is sent to you?"The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters that you requested for".Why this is so?Increasingly, ISPs are using filtering systems to try and keep S/p/a/m out of customers' inboxes. One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. Dont Use FFAs To Build Your Newsletter Subscriber For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK!FFA sites are directories where anyone can place their ad for free. And that's exactly what you get--a zillion people posting free ads. Use the "Reply All" Function in Email Judiciously Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. Is Your Email Address Blacklisted? A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience. Taking Care of Busines... E-mail In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. You Must Build A Customer List If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace. The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have. Email Marketing - Whats the Situation in April 2005? Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed. unorthodox email subject tricks -500% more responses! 5 unorthodox email subject tricks -500% more responses!(c) Copyright S. Kumar 2004http://www. All I Really Needed to Know About List Building I Learned From Stephen King! I have always been an avid reader of Stephen King's writings overthe years, he's one of the few authors that I can safely say I have read everything he has written. Granted, I am a coupleof years behind, but I do manage to catch up as I getthe time and opportunity to read him. Improve Email Deliverability: 15 Tips for Email Marketing Success Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and more expensive-by the day. Delivery rates for email have gone through the virtual floor. Building Relationships Takes Time: Overcoming the Overnight Surge Urge Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase. Persistence, Patience, Dedication - The Nick Martin Interview Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark (Europe)Business name: LifeStyleNetworkerBusiness address: http://www.LifeStyleNetworker. Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers Do you publish an e-zine or newsletter?If you answer yes, you may already know how difficultit is to build your subscribers' list.Most people use fake or throw away e-mail addresses. Build Your Opt-In List Today There are many services available to help your with building a opt-in list. I am going to show your how to start building your opt-in list starting today right now this very minute. Using Mirror Pages Effectively Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!For example, you can use your autoresponder to.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
NewsScape Domain Is For Sale - $3,500 For Enquiries eMail Us © NewsScape.biz 2011 |
|
