Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Email Marketing Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Are You Backing Up Your BIGGEST Asset?
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!) Several Internet marketing gurus were recently asked the question, "If your office was burning down and you could save one thing, what would it be?" The unanimous answer among all of them was, "my list"! Your list is your goldmine. It's your pool of warm prospects and clients with whom you've taken months to build a level of credibility and trust. They're your ticket to a steady stream of income. It can take years to build a large collection of opt-in subscribers. But they can disappear in a flash if they're not protected. So, are YOU backing up your list on a regular basis? (Be honest!) If not, let's get you started today. If Your List Resides on Your Computer... If you send out your e-zine or e-mail promotions from your own computer, you MUST make backing-up your list a daily habit. And by "backing-up," I mean saving your list to a disk or location other than your hard drive. For example, you can save your list to: I currently use option 5 for my computer files. The service I use is called I-Backup, and there are many others out there, starting at as little as $3 per month. I prefer this option because I have so many large files on my computer that I'd have to backup my files to several separate disks or CDs. And because this method is so EASY, I'm more likely to follow through and back-up my files on a regular basis! I also like I-Backup for traveling, as I can upload files that I'll need to access on the road. This way I don't have to bring a disk with me. If you use a type of list management software that resides on your computer or your own Web server, such as Broadc@st or MailLoop, it can probably schedule automatic backups for you. See the program's help files or contact their support center for assistance. If You Use an Online List Service... Even if you host your list online with a listserve (such as Topica) or an autoresponder service (such as AWeber) that should make their own secure backups, you should still make your own backup copy on a regular basis! Just download or "export" a copy of your list each week for safekeeping. It should be pretty easy to do. This procedure varies depending on what program you use, so see its help files or contact their support center for assistance. Consider Purchasing a Battery Backup System Southern California is known for its frequent power outages, and they were wreaking havoc on my computer. So I purchased a battery backup unit. (I chose APC's 650 model.) It's about the size of a breadbox and keeps my computer going for another hour or so in the event of a power outage. This gives me ample time to back up any files I'm working on and shut down my computer properly. It also functions as a surge-protector to keep my computer safe from electric surges. You can buy units like these at any large office supply store, and they range in price from $100 to $500. Don't Put It Off Any Longer! I know that backing-up your files seems like another irritating addition to your busy schedule. But remember that you've worked hard to build your list ... and your business. So take just a few minutes each week to protect that investment. TIP: Pick a certain day each week to back up your list. For example, my electronic calendar automatically reminds me to do this every Friday. (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: eMail Marketing - Google News If you don't like people you're screwed - Birmingham Weekly
Adults Texting More, but Teens Still Rule - MarketingProfs.com (subscription)
Integrate Email Marketing with Facebook - Practical Ecommerce (blog)
Email Marketing: 3 'Best Practices' to Ignore - Practical Ecommerce
Constant Contact adds social sharing to email platform - BtoB Magazine
|
 |
|
|
RELATED ARTICLES
Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. Why You Need a Newsletter If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Run Profitable Contests Using Autoresponders Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. An Aspirin or an Autoresponder! Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. Taking Care of Busines... E-mail In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Its In The List! Thats Where It Is! Have you noticed the marketing frenzy? Have you felt thegrowing pains? Everyone who has an online business seems tobe getting in the marketing fray, making it a busy and verycompetitive field. If you're one of them, you're probablyon a whirlwind ride. How Autoresponders Boost Sales By Up To 400% Imagine going to bed and waking up in the morning to findthat you made sales while you slept - all because of yourautoresponder!What exactly is an autoresponder? An autoresponder is anautomated email program that responds to an incomingemail with a message written by you. The message can bewritten once and loaded in the autoresponder and forgottenabout. Email Marketing - Building A Mail List Millions of people use their computer everyday as a form of communicating with others by sending messages through email.From sending newsletters, updates, articles, follow-ups or simply sending an email message. Autoresponders for Beginners Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make you a few $ or a lot of $ on the net, first thing you must do is get yourself an Autoresponder.You can get them free from lots of places on the net if cash is tight, but remember if it's free then there will be a down side, like their ads on your mail, to your subscribers so think carefully on what you decide, as it's probably your single most important decision you will make!Right, let's get started. Why Your Email Distribution List is Your Best Source of New Sales Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. Reports of My Death Have Been Greatly Exaggerated -- Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. How's Your E-mail Etiquette In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Email Marketing - The End Is Nigh! Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. How Opt-in Email Marketing Helps You In Your Online Business The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". Are You Making These Email Mistakes? Every day, I receive at least 300 emails. I will usually sort them out by checking and deleting every subject line that looks like junk mail. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. Automatic Responder - The Secret of Super Affiliates Success Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it.. Track Customer Response With an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponderservice is tracking capability.The autoresponders that come with your web host don't have built-in tracking capabilities. Why Email Marketing Matters According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. Consumer Thinking and Email In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.The article also reports, readers span about 50 words, fewer if there are graphics to view.
|
|
NewsScape Domain Is For Sale - $3,500 For Enquiries eMail Us © www.NewsScape.biz 2010
|
|
