Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Email Marketing Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Virtual Marketing in a Tangible World
One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets. It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients. And even for companies with deep pockets, hiring outside sales reps, trainers, and speakers to communicate monthly, weekly, and in some cases daily with all clients in the organization is just plain ludicrous. The high cost of human-to-human contact makes it impractical to attempt to implement a steady stream of consistent communications with everyone. A common solution is to regularly communicate with the company's 'ideal client' and neglect all others. It becomes agame of economics. There is a better way. A better solutions for maintaining regular communication with your clients and prospects while at the same offering a valuable service is to adopt Internet eCourses and eSeminars in place of in-person courses and seminars. Electronic seminars (eSeminars) are similar to real seminars or real courses that you attend at a local college or meeting facility. Just like real courses you have a fixed term or time period in which to complete the course, and a fixed subject to discuss. For example let's say you sell automobiles and you want to maintain regular communications with your automobile buyers. What you could do is conduct an electronic seminar every month which discusses a new facet of maintaining the vehicle or informs the course participant of new developments in the industry that may affect them and that they may be concerned with. The purpose of the eCourse is not only to provide a valuable service by keeping your clients educated, but to insure that they remember you now and into the future when they are ready to buy again or refer business to you. The more contact you maintain the less likely they are to forget you. The less contact you maintain the more likely they are to forget you :( A side benefit to regular communications is that within your course you can refer to other products or services that you offer, provided the discussion remains within the theme of the electronic course. If your course drops into hard selling or hucksterism then most people will drop out of your course or add your email address to their spam filters. That's bad! So keep the discussion centered on topics that are of real value to your course participants and they will remain with you for as long as the course continues. These virtual seminars eliminate most, if not all, costs ordinarily associated with communicating with clients on a regular basis. You can now afford to reach all clients, not only those considered to be ideal. This is possible because your electronic messages will be available online 24 hours, seven days a week--without the need for any employees to maintain the contact. Now don't get me wrong I'm not saying that the Internet can completely replace people, especially in areas where high personal contact is necessary. I'd forego a virtual handshake for a real one any day. However the strength of the Internet is such that it can decrease the common costs associated with communicating to large numbers of people on a consistent and regular basis. This is important because the more frequently you communicate with your target market the greater the chance of their remembering you, and the greater chance of their buying from you again in the future. Even if they don't buy from you right away, communicating regularly helps maintain the relationship you worked so hard to build. You are able to eliminate losing your clients to your competitors as a result of letting even one person slip through the cracks. To keep things simple communicate your electronic course or electronic seminar via email. Though MS outlook or other email client could do the trick, I don't recommend that. The workload of conducting an eCourse with hundreds or thousands of clients via a normal email client would be tremendous. It could easily become a full-time job to send messages, subscribe members, unsubscribe members, avoid sending duplicate messages, and so on. All this is completely unnecessary. There are several stand-alone programs that are designed specifically for electronic courses. However I do not recommend any of them right now. This is because you can simply accomplish exactly the same thing by using an inexpensive autoresponder instead of spending several hundred dollars on a customize software program. Autoresponders are ideal for conducting eCourses because once the autoresponder is setup it requires no daily maintenance from you. Ever. Software that you run on your computer requires you to start the software daily, import and export contact info of subscribers, process subscribe requests, process unsubscribe requests and other general daily maintenance tasks. Yuck! A real drag, which is truly unnecessary. Just keep in mind that you can load a series of sequential lessons or messages into your autoresponder, set the frequency of communication whether that be daily, weekly, monthly, or quarterly and sit back and let your messages get communicated to your market. Your autoresponder handles all the tedious tasks for you. The beauty of this is that whether you are communicating with one person or one million, the daily workload to communicate with the course participants is exactly the same. Zero. Another way that you can implement eCourses or eSeminars is to tie your autoresponder messages in with multimedia formats like MP3 files, flash animation, and even live video. You simply preload your autoresponder with instructions on where to access the next lesson, set it and forget it. Each day, week, month, or quarter your course participants will receive instructions and you will maintain regular communications with them. All on autopilot. This is a win/win for everyone. The choice to use email, flash, streaming audio or video is best decided upon your circumstances and your technical ability. I strongly recommend keeping things simple. Stick to email autoresponders. However if you hate typing then instead of typing your course materials you can record the information with an audio recorder such as All Sound Recorder. That way you communicate the same information with less typing involved. The downside is that all multimedia files will increase your monthly bandwidth far in excess of what will be accomplished through using just email. So if monthly bandwidth is an issue stay away from multimedia. Especially if your web provider charges a premium. Stick to simple email eCourses and you will be able to provide valuable information to your market and remain in touch with them, all while keeping your life as simple and stress-free as possible. For free autoresponders that you can run from your own hosted domain check out http://willmaster.com He offers both free and paid versions of his autoresponders. If you use AOL or a web host that prohibits custom CGI scripts your next best bet is to use one of the remotely hosted autoresponders such as provided by http://besent.com and http://sendfree.com Each of these solutions allows you to communicate as frequently as you wish and with very little administrative headache to all of your clients, not just those considered to be ideal. And best of all this can be accomplished without the need to hire a full-time staff, even if your clients number into the hundreds of thousands. About The Author André Bell is principal marketing consultant with André Bell Consulting Group. A free copy of his new book "101 Marketing Secrets Revealed" is available through his site at http://www.economicbooster.com
MORE RESOURCES: eMail Marketing - Google News Kent County Tourism to host Twitter, email seminars - Dover Post
Biggest Threats To Email Marketing? Social Media & Kids Texting [Survey] - Marketing Land
Email Marketing: Will Those Shape-Shifting Aliens Take Over? - Business 2 Community
Polk shares data with email marketing company - Search-Autoparts.com
Ten Steps to Effective Email Marketing - Adrants
Use of B2B email marketing on the increase - Business Strata - Business News
Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire
ASG Marketing's latest column - Weston & North Somerset echo
Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
|
 |
|
|
RELATED ARTICLES
Build Credibility With an Email Course When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. Email: When You Dont Get a Response The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication rather than the phone because of my hearing loss.You email a client, follow up, and whatnot. An Introduction to Auditing Your Email Audiences Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Effective Email Marketing I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.So how can you maximise the chances of getting adecent response from your first email campaign?Follow these simple rules and your email camapaign should be successful right from the beginning. Email Marketing Best Practices Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients. Essential Rules For Effective Email Marketing If you want an email campaign to succeed, you don`t want tooffend anyone when sending your messages. Turn off aconsumer with your email and you can be sure they`lltune out your message. Reach Out and Slap Someone I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. What Is An Email Signature And What Do I Do With It? You hear it all the time.. Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers Do you publish an e-zine or newsletter?If you answer yes, you may already know how difficultit is to build your subscribers' list.Most people use fake or throw away e-mail addresses. Should You Publish a PAID E-zine? Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends. Why Use Permission-Based Email Marketing? The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. Choose The Right Business For You In Less Than 15 Minutes 3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service. Web Advertising: How To Increase Traffic By Offering A Free Course One web advertising strategy that can help youbecome popular and improve your credibilityis to offer a free course in any appealing subjectof your choice.If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. 10 Terrific Ways To Enlarge Your Subscriber Base 1. Create a unique selling proposition (USP). 12 Tips For Writing Winning E-mail Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. Here are a few tips to get you started. 5 Ways to Get Better Email Marketing Data Quality at Point of Collection Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. E-Marketing Deliverability Issues Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?.. 4 Time-Saving E-Mail Tips! E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
NewsScape Domain Is For Sale - $3,500 For Enquiries eMail Us © NewsScape.biz 2011 |
|
