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Autoresponders An Important Part Of Internet Marketing?


Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60% of a site's visitors who eventually end up buying a product or service don't do it on their first visit. An E-mail autoresponder is one way to encourage your visitors to return and make that purchase!

It can be simple to set up and use an autoresponder, unless of course, like me, you set up a message when you're over tired, late at night, and forget to tell the autoresponder what message to start at and what message to stop at while running a "test". I actually did this and sent 491 blank email messages to our personal email account! Needless to say, I clogged up our account and had to delete each message individually. Very time consuming and frustrating to say the least but it never happened a second time. And, it has given us something to laugh about from time to time.

There are many advantages to having e-mail autoresponders such as:

  • Give your visitors an easy way to receive a "printer friendly" version of your sites main sales messages.

  • Send a several part e-mail course (the free email course can be a powerful incentive for your visitors to leave their email addresses which also builds your subscriber list.

  • Send repeated messages to your visitors with reminders of what you sell and what its benefits are.

  • Collects addresses for your e-mail ezine which will give you periodic access to your site's visitors. You can sell advertising in your ezine or just use it to promote your products and services.

There are two main types of autoresponders. They each have their pros and cons.

Autoresponder services:

Autoresponder services are web based services that allow you to send a series of emails to a visitor who has either requested the email through a web-based form on you site (the service provides the html code for your site to use) or who has sent an email to a specific address the service has provided you to use. The primary advantage of such services is that they are very easy to set up, and are very reliable. In addition, they are host independent. This means that your web host doesn't have to allow you to run any particular services on your site to have access to all that an e-mail autoresponder can provide.

Autoresponder programs (or scripts):

The other choice for an autoresponder is to purchase (or lease) a program or a script (usually written in perl, requiring CGI access on your server.) Several of these are available. They offer the potential for lower cost, especially if you have multiple web sites to support. (But be careful to check the license agreement. Some license agreements require an additional fee if you are going to use the program or script on more than one site at the same time. These types of autoresponders also allow, potentially at least, for increased flexibility. Some are quite powerful in their own right, while perl scripts can generally be modified to suit your needs for a fee.

Whatever your choice or needs Email Autoresponders most definately play an important role in your success as an internet marketer.

If you're in need of a Host with unlimited autoresponders or tired of bad service from your present one I highly recommend the following. It's only a dollar for a 2 week trial and provides Free leads & a business opportunity too!

http://www.wwkiosk.com/members/esys

For More Motivational Articles, Sales & Marketing Tips, Send a blank e-mail to: articles@freesupersponders.com

About The Author

Diane Walker is the Publisher of "Marketers In Motion" A weekly newsletter with resources, articles, helpful tips, trivia and humor. For more information visit: http://mim.s5.com or Subscribe at 59ramb@bellsouth.net. Write "subscribe" in subject line.


MORE RESOURCES:

eMail Marketing - Google News

Epsilon promotes two executives - Bizjournals.com


Epsilon promotes two executives
Bizjournals.com
Epsilon has promoted two executives to newly-created roles at the Irving-based email marketing firm. Frawley will lead enterprise sales and marketing, online solutions and corporate strategy and development, according to a news release.

Polk shares data with email marketing company - Search-Autoparts.com


Polk shares data with email marketing company
Search-Autoparts.com
Polk has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the US, to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist's marketing solutions ...

Ten Steps to Effective Email Marketing - Adrants


Ten Steps to Effective Email Marketing
Adrants
Email marketing. It makes you yawn, right? Creating and watching Super Bowl commercial is way more fun, right? But just how much trackable business can you expect from a Super Bowl commercial? Especially since most of you don't have $3.5 million to ...

Use of B2B email marketing on the increase - Business Strata - Business News


MarketingProfs.com (subscription)

Use of B2B email marketing on the increase
Business Strata - Business News
Despite January generally being a slower month than most for the implementation of B2B email marketing, the latest findings from GetResponse have found that use of the medium is on the rise. The firm's State of Email Marketing report found that most ...
GetResponse Releases Report "The State Of Email Marketing in SMBs - 2011"San Francisco Chronicle (press release)
Top three tips to sweeten email responsesBizReport
Small SMBs Still Don't Integrate Email with SocialMarketing Vox News
MarketingProfs.com (subscription)
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Social media must show ROI - Business Strata - Business News


Social media must show ROI
Business Strata - Business News
Creativity is the key for marketers that are trying to use social media communications alongside B2B email marketing strategies, an expert has revealed. Global vice president of product/solutions for Acxiom David Baker said, writing in Media Post, ...

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Informz Releases New Case Study on Improving Email Engagement and Deliverability - PR Web (press release)


Informz Releases New Case Study on Improving Email Engagement and Deliverability
PR Web (press release)
"Enabling our clients to send highly-targeted emails that produce a strong return on investment is a core focus for us at Informz.” Informz, a leading email marketing service provider for the association and nonprofit industries, has released a new ...

Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire


Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ...
Press Media Wire
The independent authority on Search vendors, topseos.com, has named PinPointe on Demand the best email marketing company in the online marketing industry for the month of February 2012. The best email marketing service providers are evaluated and ...

ASG Marketing's latest column - Weston & North Somerset echo


Weston & North Somerset echo

ASG Marketing's latest column
Weston & North Somerset echo
What is a more effective way to attract new customers and showcase your products and services – email marketing or direct mail? Direct mail is the original, tried and trusted marketing tool to create leads. Then along came email marketing, ...

Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)


PR Web

Constant Contact Enters Daily Deals Space with MobManager
Trefis (subscription)
Constant Contact started out as an email marketing solution offering event marketing and online survey tools. Eventually, it entered the social media marketing space with the launch of Social Campaigns, which enables businesses to run social marketing ...
Formstack and Constant Contact Launch First-Of-Its-Kind Online Form and Email ...MarketWatch (press release)
CONSTANT CONTACT, INC.: Formstack and Constant Contact Launch First-Of-Its..4-traders (press release)
Magmito Mobile App Creation Tool Now Part of Constant Contact AppConnect ...San Francisco Chronicle (press release)

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New York Giants Email Marketing is Not Clicking - Multichannel Merchant


New York Giants Email Marketing is Not Clicking
Multichannel Merchant
And I also know email is a pretty inexpensive marketing tool. But with the amount of Giants merchandise flooding the stores in and around Bridgeport and Stamford, CT, TeamFan Shop could have saved themselves some time by suppressing my zip code, ...

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