Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Email Marketing Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Build Credibility With an Email Course
When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you can save them time in learning and applying their newly acquired knowledge. So how do you share your expert information with prospects and clients in order to showcase your expertise while providing them with desired knowledge? Why not offer a course via email? Your course will consist of several lessons, delivered at pre-set intervals. You'll compose the lessons once so that you're ready to deliver them to anyone who signs up for the course. Now won't that be a bear to administer, you ask? Not if you use one of the online services that is designed to do this. This category of service is called a sequential autoresponder. There are several services to choose from. In using one of the popular autoresponder services, for example, you have up to 52 lessons. Your first lesson is set to go out immediately after your new 'student' sends an email to the course address (you set this address!). Then each lesson goes out automatically on the day you prescribe. It may be daily for the first 3 days, then every 3d day thereafter. Or it may be weekly. Regardless of the interval, you enter each lesson as you want it to appear to the enrollees. Since you don't know when someone will sign up, the system tracks each enrollee individually so that they receive their emails on schedule, regardless of when other people sign up. It's like having a private secretary to track all of the enrollments and You can opt to receive a notification each time someone signs up to take the course (fun at first, but overwhelming in the long run). At any time you can log into your control panel and see who is enrolled in your course, which email they have received and when they last heard from you. Why would you want to offer an email course? Maybe you have a complex subject on which you need to educate prospects. Why not create a course - with a small commercial in each lesson? Maybe you delivered a great seminar and you now want to keep in touch with audience members. Why not create a series of reminder emails to be sent at regular intervals? Or maybe you want to offer an online course, but you're not sure how well it will go over. Why not pilot some of the content with an email course to test the market? Or perhaps you sell a product or service online and you want to entice more people to share their name and email with you. You can offer the free course as the incentive to share their information. What's a course like this cost? Fees vary, but you can offer an email course for less than $20 per month. In some cases you may already have the sequential autoresponders you need built into another feature of your website. So go ahead and add an email course to your online strategy on an ongoing basis. You won't be sorry. You'll probably find yourself back starting a new course shortly! And each time you do, you'll enhance your credibility. For an example of an email course, send an email to elearning@techtamers.com Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. With more than 20 years in instructional design and elearning, Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES: eMail Marketing - Google News Polk shares data with email marketing company - Search-Autoparts.com
Ten Steps to Effective Email Marketing - Adrants
Use of B2B email marketing on the increase - Business Strata - Business News
Social media must show ROI - Business Strata - Business News
Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire
ASG Marketing's latest column - Weston & North Somerset echo
Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
|
 |
|
|
RELATED ARTICLES
The Opt-In Secret Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc. Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent! No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the "gurus" can't get too much good traffic. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Email Marketing - The End Is Nigh! Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Sucking in Readers: Proven Ways to Increase Reader Interaction You've probably heard this educational philosophy:Tell me, and I'll forget.Show me, and I may not remember. Reach Out and Slap Someone I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. New Realities for E-Mail Marketing Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks. 10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. The Benefits of Interactive Online Characters This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. 5 Ways to Get Better Email Marketing Data Quality at Point of Collection Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. 8 Ways to Get More Email Addresses On Your List ... Today Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Five Profitable Ways To Use Your Follow Up Autoresponder What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders. How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?Well, here's your opportunity. FIVE ADVANCED and Essential features of Your Follow up Autoresponder If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business. Is Your Autoresponder Truly Promoting Your Company? Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. The Lowdown: How To Create And Send HTML Email I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. Email Marketing Essentials Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. The Key (Board) to Success: Effective Emailing Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions. Creative and Profitable Ways to Use Autoreponders An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over. What Is An Open Rate Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
NewsScape Domain Is For Sale - $3,500 For Enquiries eMail Us © NewsScape.biz 2011 |
|
