Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Email Marketing Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Reach Out and Slap Someone
I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor. It took a brave soul to send out the first?"so, where should we go for lunch on Friday?" message. It took a polite soul to create the first autoresponder message. It was nice of them to let people know that the reason their inquiry would not be answered immediately, and personally was because he (or she) was out of the office until XYZ date. I'm still trying to figure out where the the personal and polite parts of autoresponse messages went. Sometime between then and now, the person who wrote that message left the building, but forgot to turn the machines off. Today, too many autoresponse messages are anything but personal, polite or informative. If you've ever been tempted to believe that message sound bites strung together by bits of "if, then, else" coding logic might actually prove to be an asset to your business, you owe it to your business to look at how some of these have played out in the real world. Here's a brief list of some of my favorite offenders, along with a suggestion or two about what you can do if you find anything like them on your list of messages. "We'll return your message within 24 hours, or 12 hours?" Forgive me if I don't set my watch by that. Despite improvements in so many other areas, surveys still show that only 65% of companies EVER respond to their email, never mind responding within the time they've allowed themselves And just how credible are you when 12, 24, 48 and 72 hours of silence have passed? "We usually respond within two business days?" . I think this variation is worse. If 48 hours pass and I haven't gotten a response, I'm not only going to think you can't deliver what you promised in any area of your business, but I might feel personally slighted. After all, if you "usually can," why did you choose not to help me? The lesson: Don't Make Promises Unless you're 100% Sure You Can Keep Them "Thanks for your message about broken website links (an obvious fill in the blank). Here is our FAQ list on how Widgets can change your life through better chemistry?" Do you remember when people got excited by the idea of artificial intelligence and wondered if we would one day need Asimov's Laws of Robotics to protect us. I think we can all breath easy for a little while yet. "Thank you. Your address has been permanently deleted from our database and you will never hear from us again?" The lesson: Don't presume to know why people are responding, or what they want from you. "You're receiving this because you downloaded a free report from my site 279 days ago, but still haven't bought anything?" and you still haven't gotten a clue. "I'm only sharing this secret information with a carefully chosen few like you, EAMIC, because you're such a good friend?" Really? Even though you're greeting me with a string of letters that isn't even close to my name. "Dear Friend?" Yes, I understand that software is a black and white kind of thing and that when it comes to personalization your choices are or , but do you understand that there is a third choice? Don't do it. The lesson: Repeat after me, "just because you can, doesn't mean you should." It really is the golden rule of technology use. Personalization is a very powerful sales and marketing tool. When you personalize a business problem, identify a client need, or use it to demonstrate how your product or service will help that particular client's situation, you are using it correctly. Machine generated personalization, on the other hand, fits the very definition of an oxymoron. Email autoresponse messages were invented to apologize for a lack of an immediate personal, human response, not to take its place permanently. Unless all of your message is personal, no one is going to believe it really was written just for them. So why slap them in the face with the fact that it wasn't? The bottom line is this: if you find any messages like these in your current autoresponse setup, rewrite them if you can, or just get rid of them if you can't. Silence is better on your part. Your business reputation is at stake. And where your reputation is at stake, so are your profits. *************** Liz Micik has been an Ordinary Marketer for nearly 25 years, helping companies tell their story to the right people in the right way to sell their products and services. Visit www.ordinarymarketer.com to sign up for the Inside Edge, a free monthly multimedia newsletter, and find out how you can get extraordinary results from marketing you can live with.
MORE RESOURCES: eMail Marketing - Google News Polk shares data with email marketing company - Search-Autoparts.com
Ten Steps to Effective Email Marketing - Adrants
Use of B2B email marketing on the increase - Business Strata - Business News
Social media must show ROI - Business Strata - Business News
Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ... - Press Media Wire
ASG Marketing's latest column - Weston & North Somerset echo
Constant Contact Enters Daily Deals Space with MobManager - Trefis (subscription)
New York Giants Email Marketing is Not Clicking - Multichannel Merchant
|
 |
|
|
RELATED ARTICLES
Viral Marketing with Your Signature File Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. The Goose That Lays Golden Eggs Ever wondered what it would be like to have a goose that laysgolden eggs? Well, if you thought such stuff happens only infairy tales, think again!Now before you get carried away in your own curious thoughts,let me tell you that the magical goose I'm talking about is yourlist of subscribers or your contact list.. The Power of a Referral Script The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.Have you ever heard of Amazon. Explode Your Sales By Building Your Own Opt-In List! -------------------------------------------------Top 10 Ways to Quickly Build Your List-------------------------------------------------Have you ever wondered how many times you haveheard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet;probably,too many times for you to count.Unfortunately, it's also true - the real successfulmarketers build a loyal and faithful list of subscribers. An Aspirin or an Autoresponder! Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?"Hello John"? or"Hello friend"? or"Hello"?If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too!What is personalizing of emails means?At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'. Is Your Autoresponder Hungry? Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!One common misconception about having a mailing list of your ownis that it has to be very large before you can make any money with it.Nothing could be further from the truth!Your list members could almost be regarded as a friend, this may sound hard to believe, and it probably is to a degree, as you can't get to know all off your list members on a personal basis. Is Your Email Address Blacklisted? A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience. Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products. Email MarketingTips - 3 Reasons Why Business Must Use Email Communications Whether a company sells light fixtures to large corporations or provides stock analysis to CEO's they should all be using the power of email on a daily basis to:1. Create customer loyalty2. FIVE ADVANCED and Essential features of Your Follow up Autoresponder If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business. Essential Rules For Effective Email Marketing If you want an email campaign to succeed, you don`t want tooffend anyone when sending your messages. Turn off aconsumer with your email and you can be sure they`lltune out your message. Harnessing the Power of Email Marketing Given the inherent problems with traditional marketingtechniques, it`s important to master the BASIC STRATEGIESFOR INTEGRATING EMAIL into your overall campaign.As I`ve just shown you, sending out an EMAIL CAN BE MUCHCHEAPER than other marketing methods. Spam! Whats the Real Problem Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me. The 8 Biggest Newsletter Marketing Mistakes Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. Email Marketing Kung Fu Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now?In my spare time, I teach WingTsun(TM) Kung Fu. I learned Internet marketing by marketing my martial arts schools and classes online. How to Laser Your Email Messages If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Ten Tips for Email Marketers Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.1. The Importance of a Name in the Sent from Email Address When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
NewsScape Domain Is For Sale - $3,500 For Enquiries eMail Us © NewsScape.biz 2011 |
|
