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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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eMail Marketing - Google News

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Back to basics with these 6 tips for foolproof email marketing - Marketing Land


Marketing Land

Back to basics with these 6 tips for foolproof email marketing
Marketing Land
The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. That's why the majority of marketers will ...

and more »

How We Learned The Real Secrets To Effective Email Marketing - Forbes


Forbes

How We Learned The Real Secrets To Effective Email Marketing
Forbes
When I started my career as a graphic designer, I never imagined that the focus of my work would be email marketing. Like most people living in the digital era, I have never uttered the phrase, “I wish I got more email.” Even my husband has accused me ...

6 Out-of-the-Box Ideas to Keep Your Email Marketing Fresh - Entrepreneur


Entrepreneur

6 Out-of-the-Box Ideas to Keep Your Email Marketing Fresh
Entrepreneur
Pinterest offers a wealth of email campaigns and beautifully designed infographics to get inspiration from. Besides, there's so much more outside of your direct scope to get your creative juices flowing. And the best part is that it's community-driven ...

Is Email Marketing Performance Improving? - MarketingProfs.com


MarketingProfs.com

Is Email Marketing Performance Improving?
MarketingProfs.com
Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2. The report was based on data from a survey of 88 marketing influencers (60% work for B2B-focused firms, 22 ...

Why You Should Be Paying More Attention to Your Holiday Email Marketing - HuffPost


HuffPost

Why You Should Be Paying More Attention to Your Holiday Email Marketing
HuffPost
Email marketing automation allows you to automate some of your marketing tasks and ultimately provide a tailored experience to your customers based on their demographics or behavior. By setting up marketing automation for your email campaigns, you can ...

and more »

Email Marketing 101: How To Actually Use Your Mailing List - Gamasutra (blog)


Email Marketing 101: How To Actually Use Your Mailing List
Gamasutra (blog)
The reason Email marketing is so effective is because it appears as a 1 to 1 conversation between you and each subscriber. Your email goes right to your fan's inbox with their name in the “To” field and your name in the “From” field. Social media, on ...

Proper Use and Pitfalls of Email Marketing - Travel Market Report


Travel Market Report

Proper Use and Pitfalls of Email Marketing
Travel Market Report
While it is possible I have missed it, little information has been published recently about the issues arising from sending unsolicited commercial emails generally called “spam.” This does not mean, however, that the concerns about spam have ...

How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways. - Entrepreneur


Entrepreneur

How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
Entrepreneur
The inbox is different: Delivering engaging experiences is a lot harder when all you have to go on is a name and email address. That's why artificial intelligence (AI) can be your secret to getting a fuller picture of your email subscribers and how to ...

How To Improve Your Marketing Emails And Drive Consumers To Your Website - Forbes


Forbes

How To Improve Your Marketing Emails And Drive Consumers To Your Website
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Forbes Agency Council. Successful PR, media strategy, creative and advertising ...

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