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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:

eMail Marketing - Google News

Email Validation: A Critical Success Factor in Email Marketing - Entrepreneur


Entrepreneur

Email Validation: A Critical Success Factor in Email Marketing
Entrepreneur
Numerous statistics substantiate the reason why marketers are investing so much in email marketing. For example, The Radicati Group states that the total number of global email accounts is expected to exceed 4.9 billion by the end of 2017. Among those ...

How Email Marketing Done the Inbound Way Fetches Great Results! [Infographic] - Business 2 Community


Business 2 Community

How Email Marketing Done the Inbound Way Fetches Great Results! [Infographic]
Business 2 Community
On the other hand, you have been watching advertisements of a specific investment company, considered them interesting, and signed up to receive emails from them to know them better. So, when it's actually time to invest your money, which one would pop ...

What ad tech can learn from email marketing - MuMbrella


MuMbrella

What ad tech can learn from email marketing
MuMbrella
Ad tech is more complex than ever, but despite the endless reams of consumer data available to brands, a blanket one-size-fits-all approach to creative is almost always the end result. Yahoo7's Ben Green explains how taking some cues from email ...

Email Marketing Blackjack - MediaPost Communications


Email Marketing Blackjack
MediaPost Communications
A recent report from cross-channel marketing platform Yes Lifecycle Marketing suggests that 21 might be a magical number in email marketing. The vast majority of email subject lines vary between 21 and 60 characters, according to Yes Lifecycle ...

5 Email Marketing Tips to Try This Week - Practical Ecommerce


Practical Ecommerce

5 Email Marketing Tips to Try This Week
Practical Ecommerce
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between a few dollars for every $1 invested and a phenomenal 43,000 ...

Is Email Marketing Dead? - B&T


B&T

Is Email Marketing Dead?
B&T
Email marketing has long been the bread and butter for marketers to build loyalty, trust and brand awareness. However, in a time when audiences are getting harder to reach, and it's harder than ever to make email campaigns successful, is it time we ...

One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing - Entrepreneur


Entrepreneur

One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
Entrepreneur
Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn't. Why? Because it can help you connect directly with your audience and, more importantly, it's algorithm-proof. With email, you don't have to worry ...

and more »

Is Your Email Marketing Becoming Too Robotic? - Business 2 Community


Business 2 Community

Is Your Email Marketing Becoming Too Robotic?
Business 2 Community
Marketing automation allows businesses to take care many tasks at once. It also helps businesses visualize better what their company is doing right and what ...

and more »

Email Marketing Strategies that Work to Drive Long Term ROI (Part2) - Business 2 Community


Business 2 Community

Email Marketing Strategies that Work to Drive Long Term ROI (Part2)
Business 2 Community
Those organizations actually strive to achieve the “mistakes” noted in our recent Email Marketing Mistakes post. For them, they aren't mistakes, but a proven email marketing strategy. Again, it's all about market and audience; followed by measurement ...

Master the Art of the Email Marketing Campaign with These 4 Strategies - Small Business Trends


Small Business Trends

Master the Art of the Email Marketing Campaign with These 4 Strategies
Small Business Trends
Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ...

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