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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:

eMail Marketing - Google News

Email marketing tips given at seminar - Post-Tribune


Email marketing tips given at seminar
Post-Tribune
By Carrie Napoleon Post-Tribune correspondent January 27, 2012 5:26PM CROWN POINT – Relevant content can make the difference between a successful email marketing campaign and the delete button. Matt Hanson, visiting professor in communication and ...

Promotional emails 'must grab attention straight a... - Experian QAS


Promotional emails 'must grab attention straight a...
Experian QAS
Businesses that are planning to start an email marketing campaign have been urged to make sure their messages are interesting to recipients straight away. According to Carol Lustig of marketing specialist Media One, a company must outline its intent at ...

USADATA Ramps Up Digital Marketing Support for Customers - Business Wire (press release)


USADATA Ramps Up Digital Marketing Support for Customers
Business Wire (press release)
NEW YORK--(BUSINESS WIRE)--To support the growing trend of businesses increasing their email, digital, and multi-channel marketing mix, USADATA is leading the way in its support of customer acquisition campaigns for businesses. Providing a full service ...

and more »

GetResponse Conducts Twitter Contest and Video Interviews at MarketingSherpa ... - PR Web (press release)


GetResponse Conducts Twitter Contest and Video Interviews at MarketingSherpa ...
PR Web (press release)
“This contest is a valuable opportunity for email marketers to ask questions that have long been on their minds and get answers from top-level industry experts...” GetResponse, the leading email marketing provider, today announced they will conduct a ...

and more »

Prompt Proofing Blog Post: Marketing Tips for Small - and Large! - Businesses ... - Exec Digital (press release)


Prompt Proofing Blog Post: Marketing Tips for Small - and Large! - Businesses ...
Exec Digital (press release)
As promised last week, our second blog post each month will focus on marketing tips for your business - large or small; first up - email marketing. VANCOUVER, BC, January 13, 2012 /24-7PressRelease/ -- As promised last week, our second blog post each ...

and more »

USADATA Ramps Up Digital Marketing Support for Customers - MarketWatch (press release)


USADATA Ramps Up Digital Marketing Support for Customers
MarketWatch (press release)
NEW YORK, Jan 26, 2012 (BUSINESS WIRE) -- To support the growing trend of businesses increasing their email, digital, and multi-channel marketing mix, USADATA is leading the way in its support of customer acquisition campaigns for businesses.

and more »

Email Marketing Agency, Indiemark, Expands Services and Launches New Website - PR Web (press release)


Email Marketing Agency, Indiemark, Expands Services and Launches New Website
PR Web (press release)
One of the original email marketing agencies, Indiemark, responds to increasing demand for full service email marketing. Increasing, we're functioning as if we are our client's in-house email marketing specialists. Dedicated email marketing agency, ...

Email marketing a priority for 63 percent of businesses - Brafton


Brafton

Email marketing a priority for 63 percent of businesses
Brafton
A report from Elite Email found that 63 percent of businesses plan to increase their focus on email marketing in 2012. As email has grown to become a primary form of communication for consumers and enterprise workers, businesses of all sizes have ...
Grow Your B2B Email List Effectively - RevisitedClickZ

all 2 news articles »

Making the most of your email marketing campaign - Campaigns & Elections


Campaigns & Elections

Making the most of your email marketing campaign
Campaigns & Elections
So there's no doubt that email has a definite place in your political marketing strategy. Success in using the medium, however, is based upon a full understanding of its nuances. Before you send an email or build a landing page make sure your goals are ...

Strongmail release offers real time, lifecycle targeting - BizReport


Strongmail release offers real time, lifecycle targeting
BizReport
A new release from StrongMail, called Message Studio, will allow businesses to create and deliver email campaigns either through the cloud or from on-site software. The offering gives marketers trend reports, social network plugins for simpler sharing ...
StrongMail Identified as One of Six Top Email Marketing Vendors for EnterprisesSan Francisco Chronicle (press release)
StrongMail Raises the Email Marketing Bar with Latest Message Studio ReleaseMarketWatch (press release)

all 21 news articles »

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