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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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eMail Marketing - Google News

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5 Ways Email Marketing Can Help Boost Ranking In a Hurry - Entrepreneur


Entrepreneur

5 Ways Email Marketing Can Help Boost Ranking In a Hurry
Entrepreneur
... are the ones with the most Facebook and Google+ activity. Needless to say, social signals are an important part of SEO that most marketers are unaware of. Getting people to share your content through their social media channels is the hard part. If ...

and more »

MTA Week Watch: Top Skills of an Email Marketing Manager, Bynder to Acquire Shutterstock's Webdam, Unity ... - MarTech Advisor


MTA Week Watch: Top Skills of an Email Marketing Manager, Bynder to Acquire Shutterstock's Webdam, Unity ...
MarTech Advisor
That's what Kerry Nelson, Senior Director, CX Marketing at Infor says. Read on to know why. It is projected that the enterprise video market (of which video conferencing is a part) will reach $35.6 billion in 2018, yet, there are often too many ...

The challenges email marketers face in 2018 and how to overcome them - Marketing Land


Marketing Land

The challenges email marketers face in 2018 and how to overcome them
Marketing Land
Marketers find it increasingly challenging to capture subscribers' attention. The majority of email marketers (59 percent) found a top challenge in growing open rates in 2017. Additionally, 41 percent struggled to create compelling content for their ...

Is Your Email Marketing Practices GDPR-Compliant? - Business 2 Community


Business 2 Community

Is Your Email Marketing Practices GDPR-Compliant?
Business 2 Community
The General Data Protection Regulation (GDPR) was adopted on 27th April 2016,and it's (most-feared) bindings is soon to come true – effective from 25th May 2018. While many are cool about it, most marketers have been discussing about the consequences ...

and more »

How to Drive More Leads with Email Marketing - Phoenix Business Journal


Phoenix Business Journal

How to Drive More Leads with Email Marketing
Phoenix Business Journal
Email drip campaigns. Drip email campaigns include automated email messages that are "dripped" to your email list when triggered by an action. For example, when someone downloads a white paper or other resource from your website, automated emails go ...

and more »

Six Essential Email Marketing Tips [Infographic] - MarketingProfs.com


MarketingProfs.com

Six Essential Email Marketing Tips [Infographic]
MarketingProfs.com
The infographic also points out that 86% of consumers say personalization plays a role in their purchase decisions, so don't be afraid to go beyond a simple email greetings in your efforts to personalize communications. If you're feeling brave this ...

Essential Hard and Soft Skills of an Email Marketing Manager - MarTech Advisor


Essential Hard and Soft Skills of an Email Marketing Manager
MarTech Advisor
Email is a proven conversion and revenue driver (see box for more) – but its evolving faster than we can keep pace! The email marketing manager's role is going from operational to strategic because email is a marketing tactic that almost every ...

Datacrushers Announces Full Email Marketing Automation Suite as ... - PR Newswire (press release)


PR Newswire (press release)

Datacrushers Announces Full Email Marketing Automation Suite as ...
PR Newswire (press release)
"As part of the Datacrushers mission to combat eCommerce technology fragmentation by introducing and delivering a holistic Revenue Discovery Platform, our newly launched email marketing automation feature propels our clients one step closer to having ...

and more »

Three ways AI will revolutionize email marketing - MarTech Today


MarTech Today

Three ways AI will revolutionize email marketing
MarTech Today
Not only is artificial intelligence (AI) one of the hottest topics in the media today, it's also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, the potential marketing implications for AI are ...

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