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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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eMail Marketing - Google News

We're Not Ready To Live In A Post-Email World Yet - MediaPost Communications


MediaPost Communications

We're Not Ready To Live In A Post-Email World Yet
MediaPost Communications
Email is ubiquitous, and younger generations are just as hooked on the marketing channel, according to a study released this week by SendGrid. The Denver-based email company, which also filed for an IPO this week, partnered with Egg Strategy to poll ...

Email Marketing Goes Hand-in-Glove With E-Commerce Shipping - CRM Buyer


CRM Buyer

Email Marketing Goes Hand-in-Glove With E-Commerce Shipping
CRM Buyer
The Automated Email Marketing tool connects with user companies' order and shipping data, allowing automatic triggering of emails while users carry out their normal operations, Zaleski said. ShippingEasy customers can add their own customer or user ...

and more »

Email marketing is a potent tool - Lehigh Valley Business


Lehigh Valley Business

Email marketing is a potent tool
Lehigh Valley Business
For virtually any company, email marketing is still a primary and effective technique for increasing your business. Though Twitter, LinkedIn, Facebook and their like certainly have their place in the marketing world, to me, they feel overwhelming ...

GDPR-ready? How US email marketers can avoid hefty new EU fines - MarTech Today


MarTech Today

GDPR-ready? How US email marketers can avoid hefty new EU fines
MarTech Today
Going hand-in-hand with adding a subscription box, email marketers now have to carefully fine-tune messages to not only grab the attention of potential subscribers but also meet regulations by clearly defining how their information will be used. If ...

and more »

SendGrid files for marketing email IPO - TechCrunch


TechCrunch

SendGrid files for marketing email IPO
TechCrunch
The company, which helps marketers send emails to customers, says in its S-1 that it has processed more than “one trillion emails.” Revenue for last year was $79.9 million, compared with $58.5 million in 2015 and $42.3 million the year before. The ...
SendGrid Files For $100 Million IPO Seeking Alpha

all 7 news articles »

Why Email Is the Essential Growth Marketing Hack - CMSWire


Why Email Is the Essential Growth Marketing Hack
CMSWire
Do these famous examples of growth pioneers even do “ email marketing?” To be honest, I'm not sure that distinction matters any more than the number of angels who can dance on the head of a pin. But they've clearly proven that email remains a powerful, ...

ShippingEasy Launches Automated Email Marketing - Markets Insider


ShippingEasy Launches Automated Email Marketing
Markets Insider
AUSTIN, TX--(Marketwired - October 19, 2017) - ShippingEasy, an innovative provider of the leading cloud-based shipping, inventory management, and customer management solutions for e-commerce sellers of all sizes, has launched Automated Email ...

and more »

Easy Email Marketing Hacks to Attract More Customers - NBCNews.com


NBCNews.com

Easy Email Marketing Hacks to Attract More Customers
NBCNews.com
If you're like me, you check your inbox first thing in the morning and you quickly scan that list of messages. Your brain quickly prioritizes which emails need your attention first, and they all get classified as: read now, read later, or read never ...

10 Ways to Ruin an Email Campaign [Infographic] - MarketingProfs.com (blog)


MarketingProfs.com (blog)

10 Ways to Ruin an Email Campaign [Infographic]
MarketingProfs.com (blog)
Email marketing is one of the original and often most successful forms of digital marketing. But email is kind of like your favorite restaurant—just because it's popular doesn't mean you can let quality slide. One bad meal (or email) can have damaging ...

The Influential Executive's Guide to Email Marketing - Entrepreneur


Entrepreneur

The Influential Executive's Guide to Email Marketing
Entrepreneur
Statista projects 244.5 million email users in the U.S. by the end of this year, with an additional 10 million users by 2020. To business owners, these figures represent a huge potential market. Email marketing is undeniably a valuable tool for ...

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